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We’re changing the name of fter.io to FlexAM.

flexAM rebranded

Sometimes a product name doesn’t travel quite as well as the product itself. As we’ve expanded in Europe, our German-speaking colleagues pointed out that “fter” has a rather unfortunate association in German-speaking markets. Once you know, you know. So, we decided it was time for a new name.

FlexAM has already been in use in German-speaking Europe for some time, and we’ve now decided to use the same name everywhere. It also better reflects what the product is built for: flexible asset management throughout the lifecycle of machines and equipment.

What changes?

You may still see the fter.io name in some places during the transition, as we gradually update our materials and other services.

New name. Same product. Same team.

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